Part of the reason for the recent rise in third-party sellers' success on Amazon is that they use standardised listings that appear very much like authentic Amazon Listings. This proves to be quite beneficial for sellers that want their brand to have a professional and appealing image on Amazon. Still, it also means that standing out in a competitive marketplace has become much more difficult. Therefore, a way to get a leg up on the competition is by creatively optimising your Amazon Product Photography to convince buyers to stop scrolling and click on your listings.
Why Are Product Images Essential For Your Amazon Listing?
As shoppers tend to be more visually stimulated than anything else, what they see influences their purchasing decisions. According to a recent study, 92.6% of shoppers admit that product images heavily influence their purchasing decisions. Shoppers will click if they like what they see, and if they don’t, they will keep scrolling past your advertisement, and you end up missing out on a potential future sale. Undermentioned are some benefits of using High-Quality Product Images in your advertisements:
Increase Influx Of Visitors To Your Listings:
If your photographs are appealing and engaging, it will entice more individuals to click on your listing.
Increase Your Sales:
People are more likely to buy from you if you have many images of your goods from various perspectives highlighting all of the qualities.
Reduce The Number Of Negative Reviews:
Quality photographs inform your customers what they're purchasing and what they may anticipate from your offering. As a result, your goods will receive fewer bad ratings.
Following The Product Images Rules and Guidelines By Amazon:
Amazon's product listings must meet specific criteria, which include photographs. The same restrictions apply whether you're selling in the United States, China, or India. The requirements can be divided into two types that are as follows:
Technical Requirements By Amazon:
- TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif), and PNG (.png) are the only file types that are permitted.
- Images must be at least 1000 pixels in either height or width to comply with the size and dimensions requirement.
- sRGB or CMYK color modes must be used in images.
- The product identification (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) must be followed by a period and the appropriate file extension in the following format: product identifier, period, and file extension.
Context-Specific Requirements By Amazon:
There are several other requirements that your photographs must fulfil in addition to the technical specifications. If your Amazon Product Photography does not meet all of these criteria, they will be rejected, and you will have to either edit or reshoot them before submitting them again. The following are the requirements for your primary product image, which is the first that users see on the Amazon Search Results Page:
- No Illustrations Allowed:
This may seem self-evident, but the product photo you use must be one. A product drawing or image is not permitted.
- There Should Be No Other Objects In The Image:
Only show the product in the photo. Other goods should not be included in the photograph since they may mislead consumers and lead them to believe the other objects are included.
- Focus And Lighting:
This simply relates to the image quality of your photographs. They must be sharp, well-lit, and depict accurate colours. While some tweaking is acceptable, your images must accurately display how your items seem in real life.
- The Product Must Fit Into The Frame:
Books, music, and video pictures must take up the entire frame. Each item must take up 85 percent of the frame.
- The Whole Product Has To Be Viewable:
The main picture should include the entire product in the frame. The object should not be cut in any way.
- Background Color Should Be White:
Your photo's backdrop should be completely white.
- There Is No Text Or Graphics:
There can't be any extra text or images in the photo added during the editing process.
- Imagery That Isn't Offensive:
Any pornographic or offensive photographs will be rejected, as should be obvious.
Some of the requirements for other product photos are more lenient to allow you a bit more flexibility for the Amazon sellers:
- Other Objects Are Acceptable:
To explain how a product is utilised, you might integrate other objects or use models.
- Cropped Images:
To highlight specific product characteristics, cropped and zoomed-in photos might be used.
Other than white, you may choose any background you like.
- Graphics And Text:
Text and images may illustrate various features and applications in these photographs.
How To Ensure High Quality In Your Product Images?
Even though Amazon requires sellers to adhere to rigorous product image specifications, there are certain strategies that may be employed to attract customers to click on your product advertisement. You can take three main approaches to ensure that your Amazon Product Images are high quality.
Take Your Product Images:
You could elect to shoot the images yourself if you have a good camera and know how to edit them. However, suppose you have the requisite skills and equipment. In that case, this is the best choice because it gives you complete control over the entire photography process and guarantees that it is done correctly according to your preferences. Here are some pointers to consider if you decide to go this route:
- Invest In A High-Quality Camera:
In a pinch, most camera phones and tablets shoot adequate images in a pinch and will suffice. If you're serious about shooting great photos, though, you should invest in an excellent DSLR camera.
- Lighting Strategy:
When photographing a product, make sure it is well lighted. A lightbox is suitable for smaller objects because it eliminates shadows. However, you'll need to utilise lighting for bigger items. Finally, if all else fails, you may shoot outside on a bright sunny day.
- Take A Variety Of Photographs:
You'll need images from a variety of perspectives. Furthermore, it's usually a good idea to take as many photos as possible to guarantee that you capture some decent shots and don't have to repeat the procedure.
- A White Background:
You'll need a completely white backdrop for your primary image. However, even if you choose a white backdrop, you won't have a completely white background. Therefore you'll need to edit it in with a tool like Photoshop.
- Image Framing:
Keep in mind that your image must fill 85% of the frame. As a result, either zoom in or crop it throughout the editing phase.
- Photography Editing:
To improve things like colour and exposure, use editing software. Don't over-edit it to the point that the image seems surreal. The idea should be to bring out as many colours as possible while presenting your goods in the best light possible.
Acquiring Directly From The Manufacturer Or Supplier Of The Product:
If you're purchasing pre-existing things from a manufacturer or supplier, you'll most certainly find photographs to utilise. However, that does not imply that the pictures will be of high quality. Manufacturers and suppliers aren't usually the best marketers, so the photographs you receive might not meet your expectations.
It's also conceivable that, while the photos are good, they don't fit Amazon's standards, so double-check before utilising them. If they have images, it's worth asking for them, but if you're not pleased with what they provide you, don't be afraid to recreate them yourself.
Employing Professional Product Photography Services:
If you're not sure about your photographic talents, it's probably advisable to employ a specialist with experience in Product Photography and Digital Marketing. It may cost you a bit more money, but it will be well worth it if you obtain some fantastic images that help you sell your stuff. Just be sure to offer the photographer specific details regarding your needs. You don't want to waste money on photos that you won't utilise.
How To Upload Your Product Images And Get Approval From Amazon?
Once you've finished taking images, post them to Amazon so that they may be used in your listing. You'll be requested to add your photographs when creating a new listing. For each product, you'll be allowed to upload a total of nine images. Follow these procedures if you want to add new photographs to an existing listing:
- Go to your Seller Central account and sign in.
- In the Inventory menu, select 'Manage Inventory.'
- Next, locate the product to which you wish to add additional photos.
- From the drop-down option, choose 'Manage Images.'
- Select Add Images from the drop-down menu.
- Choose the picture slot to which you want to post your image. You have the option of selecting an empty space or replacing an existing photo.
- Select 'Browse File' from the drop-down menu.
- Locate and choose the image you wish to upload.
- Select Upload Images from the drop-down menu.
- If your images fit Amazon's criteria, they should be accepted in a matter of hours.
Amazon Product Photography is a vital part of marketing your products on Amazon, and it should not be taken for granted. Businesses that understand its importance have started to enhance their product images and boost sales. Therefore, it is advisable to employ the services of an accomplished Product Photographer or a team of Digital Marketing Experts to help you navigate the roads to success in the Amazon Marketplace.